Bras by companies like Exquisite Form, Berlei, Twilfit, Lovable, Silhouette, Playtex and the Marks & Spencer St. Michael were seen as ideally worn under knitted sweater dresses.
The 1960s witnessed new advancements in bra design as new fitted straps replaced the old elastic straps. No more would bras be overstretched and lose their grip. This was do to Lycra fittings and Courtauld’s Spanzelle.