In 1968 the Wonder Bra by Gossard came onto the scene. With the Wonderbra came the still famous marketing campaign. The campaign instilled in woman the power that she could increase the size and appearance of her breasts.
Eventually as women got larger, so to did the Wonder Bra. By the 1990s as silicone breast implants and other began to cause uneasiness, women looked to bras to improve their breast size. The Wonder Bra once again became a huge hit.